We’ve already discussed beacons and possible scenarios of their use.
This technology brings along a multitude of use cases and opportunities for the industry. One scenario we’ve been working on is the URL notification.
Thanks to the Physical Web ™ option of Chrome, people who walk up to your smart device can pick up on the URLs your experience is broadcasting. No special apps are required on iOS (running Chrome) and Android phones to capture these URLs, everything is a tap away!
Here’s a great example of such use, in this video by iDevice content on the interactive display is transmitted to the user's mobile device to provide a real-time "digital takeaway" :